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Tasked with creating a brand that fulfills the qualities of tacky, Southern, and futuristic, I created Electric Pony. This fast-casual brand serves up a colorful vision of the future, filled with fried food, carousels, and pie-serving robots.
Shape and color-coded stickers differentiate between flavors without requiring additional printed packaging.
I love incorporating illustrated patterns into my work, so created this series of robot helpers in a pattern useful for paper tray liners and other packaging elements.
Vinyl window graphics bring the character illustrations to life on the building exterior.
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