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A sporting getaway in Big Sky, Montana, The Runaround encourages guests to live out their own larger-than-life moments destined to become memories. The resort’s identity system pays homage to theater marquees, newsreel title cards, and twentieth century photography.
The branding system takes visual inspiration from newsreels that circulated in the early twentieth century. Often featuring footage of exciting stunts and feats of athleticism, these newsreels memorialized and shared moments that were out of the ordinary.
Brand typography is most simplified for outdoor signage applications, which are read more quickly and at greater distances.
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