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As an artist-led small business of over ten years, Wonder Fair requires a variety of visual solutions that fit the diverse styles making up the brand and its merchandise.
Inspired by the blue jumpsuit uniform worn by employees, I created gift wrapping with a pattern of illustrated characters representing the helpful and friendly attitude of the store.
A three-dimensional papercraft toy I designed for the Winter 2020 newsletter. Newsletter recipients could cut a hole in the back, insert a straw, and blow paper confetti out of their DIY Snowcano. The newsletter was Riso printed in blue and gold by colleague Eden Kurr.
I worked with manufacturers to create bespoke washi tapes for in-store packaging applications and for sale in the shop.
Social media posts require finesse to match whimsical and handmade brand image but maintain digital legibility.
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